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The Itinerant Artist – A Profile of Mike Magestro

April18

When an artist greets you with the paradoxical disclaimer that they hate self-promotion, you can’t help but take it with a grain of salt. But it’s got to be said: Mike Magestro really does — and the mere act of sitting down to talk about himself seems to push this artist out of his comfort zone. He’s fidgety. Rough-hewn at the edges and somehow goofy. He sits at the table with a big mug of coffee at his side and a blank pad of paper in front of him that he never touches. The paper sits in front of him face up like a challenge, the imprinting of words and thoughts onto its surface an open dare. When asked what he’s working on, Magestro shrugs his shoulders. He opens up, slowly, in the identical expression of designer and artist — “A project,” he says. The word — project — thumps out of him nonchalantly and without pretense, as if he was stating what he ate for breakfast. He sighs a little, apologetic. “I have a lot of projects,” he says. “Music. My art.” He whisks at something in the air then. “Lotus flowers.”

These words are so esoteric and vague, they seem to hang in the air. Magestro knows this. “Ok. What I’m doing right now with my art is lotus flowers. I only paint lotus flowers right now.” He stares past me, focusing his thoughts. “And my music. My personal project is with Your Fallen Majesty. And my design work with Mindspike…everything I do is design, really.” His voice trails off and he seems to have reached a kind of wall: he’s a puzzling individual, because he is unlike the typical artist, the typical designer, the typical musician; he is interestingly arcane, because he isn’t broadcasting his work, notching his belt with accomplishments or collecting accolades or searching for the next big buyer/publisher/well-to-do what-have-you connections in the industry. Those agendas are the typical bread and butter activities of many creatives — but Magestro seems to care as much about them as someone might care about a drawer of dirty socks.

That is puzzling, indeed, since Magestro’s creative accomplishments are intimidating. He’s the President, owner and director of Mindspike Design, a creative design powerhouse in Milwaukee’s Third Ward that he jokingly refers to as a “design mafia.” He’s an internationally acclaimed graphic designer, whose works have been published in countless books, magazines and periodicals; he’s a visual artist, a videographer; a poet, a photographer; a perpetual and enthusiastic musician and lyricist. (Drummer in the band Spanglemaker; lyricist for The Gufs and Your Fallen Majesty, the latter the result of a new writing relationship formed with The Gufs frontman, Goran.) Magestro tells me he got members of the Milwaukee Symphony Orchestra to do the background for a recent track he collaborated on with Kevin Sucher, a noted producer who currently manages Eric Benet and has worked with the likes of Robbie Williams, Hall and Oates, Michelle Branch, TRAIN, and Duncan Sheik.

How does one man play so many roles? Regardless of the how, the role that is taking center stage at this time is that of the painter. This month, Magestro is a featured artist at Milwaukee’s Gallery Night where his series of lotus flower paintings will be on display at MyDwelling in the Third Ward.

“It’s about beauty in chaos, the lotuses,” Magestro muses, his face pensive. “It represents human growth. Coming out of ego. You look at the lotus, a flower blooming out of all that mud…something in the chaos but not of it — just like us, you know?” He pauses and seems to enjoy the silence. “We are all beauty in chaos.”

This kind of zen, esoteric philosophy seems to match Magestro’s laidback demeanor well. He is calm, and unruffled — like the ponds that sit beneath the lotuses he paints. Of course, this is no coincidence: Buddhism and Reiki infiltrate and influence Magestro’s creative philosophies in every single arena. “Music, art — it’s all design,” he says. “It’s all about being able to create something with a deeper meaning, something that says what I want to say, but in different ways.” He pauses for a solid fifteen seconds. When he speaks again, his tone is matter-of-fact, his affect pragmatic. “I only do something because I have a message to give. The most important thing about art is being able to touch people with it, being able to create something with my own meaning, that other people can take and apply their own meaning to. It’s about conquering.”

Steady and unpretentious in his appraisals, he regards his work with an attitude one does not often find in individuals of the same calibre. He never works with the same medium twice, finishing a series and moving on as if closing a chapter, a fait accompli. “I’m always learning,” he says flatly. “If I don’t know how to do something, I take it apart, and figure it out. Before I started painting these, I hadn’t touched a brush in years.” He motions at one of his lotus paintings on the wall.

No matter what type of artistic expression it is, musical, visual, or typographical, it is impossible not to see that there’s a deeper message behind it all — a method in the madness, a crystalized awareness in the great blue something. These infiltrations — into the world of art, design, and music — have to be a relief to a guy whose job as an industry creative head present him everyday with questions he, rightly or wrongly, may not care about answering. However, because he plays this role, one might point out that this allows him to move within and between the worlds of art and music with impunity.

Still, the guy works, diligent and openhearted. “Who gives a shit about putting an image on a piece of canvas if it holds no meaning?” Magestro says. He shrugs. “I could try to sell my paintings, but I don’t. I could try to promote myself more, but I don’t. That’s not something that interests me. It’s not about the money. It’s about the message.” He is a restless artist, resilient, and surprising. He’s back to work after this, back to his projects, questions, pursuit of answers. He stares out the window, his face dark against the wall of light from the street. The day is ahead. “It’s not about me,” he says, shrugging his shoulders. “It’s about the blossoming of the lotus.”

Pinwheel – The New Social Media Kid In Town

April16

What do you get when you mash together the geo-social elements of Foursquare, the visual components of Pinterest and the crowd-sourced expertise of Wikipedia? Something that looks a lot like Pinwheel.

Currently in private beta, this new social platform allows its users to post notes and photos about anything and everything at specific points on the site’s global map. The photo component of the platform comes without surprise, considering that Pinwheel’s founder is Caterina Fake – the mastermind behind Flickr.

I received an invitation to join Pinwheel a couple of weeks ago and I have to confess – it’s fantastically fun. Streamlined, organized and easily usable, the platform allows you to discover interesting places and tips left by other users by simply searching the map by place, tag or zipcode.

Since joining Pinwheel, I’ve spent some time posting pictures, stories and factoids of local destinations and places I’ve lived, including some personal details of why I found the place interesting or particularly meaningful. I think this sort of “vox populi” perspective on places offers valuable addition to knowledge shared across the social web, without the ‘Citation Needed’ pressure of doing a Wikipedia entry.

Pinwheel already showcases a wide variety of notes and photos on its map, from deeply personal memories to tidbits on what spot is good for lunch. Just as Yelp became successful for its crowd-sourced knowledge on where to go (and likewise, avoid), Pinwheel’s potential for influencing consumers will, I believe, prove to be the most valuable function of the platform.

You can request an invite by going to the Pinwheel website here.

Girl Power and Pinterest

April4

The Spice Girls may have been all about “girl power” in the 90′s, but as far as social media goes, no single platform has ever shown the influential power of the female demographic as Pinterest has.

Now Pinterest is by no means a unique idea, as you can see in the graphic below. The social pinboard is a veritable homage to the social platforms that have come before it–one that has borrowed and blended together the best parts of popular social platforms in a smooth, aesthetically pleasing way.

So how did such a simple concept generate so much traffic and buzz? Pinterest is kicking virtual butt and many people find themselves asking, “What’s the big idea anyways?”  There are countless blog posts and articles available that share traffic statistics, opinions and other musings on why Pinterest has gained popularity so quickly. However, very few of them talk about what is–in my opinion–the real answer behind the success of Pinterest.

The ladies love it.

Now I’ll include a disclaimer here by stating that I’m a female, and yes, I too love Pinterest. However, social media (being my job) is something I eat/sleep/love/live 24/7 so my opinion regarding social media platforms in general is slightly biased.

That being said, my sisters, female friends, aunts, and my mother are all in love with Pinterest. When I say “in love” I mean that they’re obsessed with it–completely smitten like a schoolgirl with a crush. They all get together and gab about their pins with an enthusiasm I’ve never seen a girl show toward something in the social digital spaces before. Many of them couldn’t care less about technology; certainly none of them could tell you what a web app or a bookmarklet was if they tried. Some of them barely even check their own email! But they all love Pinterest, and for the first time I have a common social media connection point with them, apart from Facebook.

To the broad audience of the social web, Pinterest has created something that no other social platform has created before, which is an online haven that’s inherently appealing to women. Pinterest successfully appeals to the emotional, psychological, and social needs of a demographic that few other sites are reaching properly, and that is the key to Pinterest’s astronomic success.

So why hasn’t this happened earlier? As a general trend, women engage more on most social sites, including Facebook and Twitter. According to Nielsen, Women are the majority of social networking users, spending 30% more time on sites than men and comprising 55% of all mobile social network usage.

I expect that social platforms will be taking notice of this and acting accordingly in the days ahead. Women tend to be much faster at adopting new social media, and in the clear example of Pinterest, are a force to be reckoned with in terms of setting trends on the social web. The Spice Girls would be pleased, indeed.

Facebook Timeline For Dummies – The 5 Most Important Things To Know

March28

Regardless of whether you like the new Timeline or not, Facebook Fan Pages are officially switching over to the new Timeline profile on March 30, 2012. This means that if your brand has a Facebook Page, you will need to revamp and re-customize it to fit the new design. The switch to Timeline can be a confusing transition: in addition to the significant changes to appearance and navigation, Timeline poses new rules and restrictions to how brands will be able to market themselves on Facebook.

So what to do? Mindspike has prepared “Facebook Timeline For Dummies” – a simple guide that outlines the top 5 things you need to know about Facebook Timeline for your brand.

1. Your Brand’s Cover Photo

If you’re familiar with Timeline, you’ve noticed that a major change of the layout is the large cover photo that appears at the top. This is significant because brands will now have the capability to showcase a large, visually striking element to visitors as soon as they reach the page. Timeline cover photos will have a pixel size of 851 x 315.

There are several restrictions to the cover photo, which brands must adhere to, or run the risk of getting the ban-hammer. A brand’s cover photo may NOT contain any of the following:

1). Any price or purchase information

2). Any contact information (e-mail, phone, website, social media links)

3). Any calls to action (“Come buy this”, “Win this prize”, “50% off”)

4). Any references to Facebook features (“Like us”, etc.)

These rules apply to the profile picture as well. The best advice moving forward? If your picture resembles an ad, don’t use it.

2. Your Brand’s Profile Picture

Just as with your current Brand Page, Timeline will allow you to have a profile picture. The difference? It’s much smaller. The new size is 180 x 180 pixels, but the displayed thumbnail size will only be 32 x 32.

3. Tab Changes a.k.a. Say Goodbye To Your Landing Page

Your custom landing page used to be the first thing visitors saw. However, with Timeline, this will sadly be no more. All visitors to your page will see the same page layout – regardless of whether they are fans or not.

Your Application Tabs have been replaced by a series of square icons located directly underneath your cover image. Four applications will be displayed – if you have more than four, users can access them by clicking on the drop down arrow to the right of the boxes. Since these additional apps will require an additional click to see, they won’t receive the same visibility as the four apps that are constantly displayed. This is important – you must choose which apps are the most essential for your brand, because those will be the only ones highlighted in your application banner.

The nice thing about this change? You can now choose which of your apps appear and adjust the order they appear in, with the exception of photos, which will always appear first. Doing this is easy: Expand the view of your app menu by clicking on the arrow to the right of your app bar. Click the pencil icon that appears to edit the positions of your apps.

4. Pinned Posts

This is a pretty sweet feature – completely new and unique to Timeline. All posts by your brand can now be “pinned” by your page’s admins, which will stick particular posts to the top of your page for up to seven days. This is an excellent way to highlight important, buzzworthy posts to the top of your timeline for longer promotion and visibility. How to pin a post? Simply go to a post on your page and click “edit” –> “pin to top”.

5. Add Milestones

With Timeline, you can add important events relevant to the history of your brand on your page. Milestones like “opening day”, or when your business was founded adds a storyline to your brand – you can even add funny events or amusing dates to your milestones if you wish.

5. Fan Messaging

Timeline now allows fans of your page the ability to send private messages to your brand directly, in the same way an individual can send a private message to a Facebook friend. This is a great way to provide customer service to your consumer base, as individuals will now be able to utilize Facebook to send your brand messages outside the public forum of your Facebook Wall.

However, if you don’t want to be contacted by your fans, you can disable this feature by going to your admin panel and clicking “Manage” –> “Edit Page” –> “Manage Permissions” and then unchecking the box titled “Messages“.

There you have it! The switch to Timeline can be confusing; but if you’re prepared for the necessary changes, the new layout will both benefit and help your business in more ways than one.

Nuts not included.

December10

As is the Mindspike Holiday tradition, we give our best friends a legendary home-baked, brandy-spiked fruitcake. Others, like some employees, we enroll in the Jelly of the Month club.

But, for our Facebook Friends, we’re giving away a particularly awesome gift: The legendary Mindspike Nutcrackers.

With the exception of perhaps Hillary Clinton, few nutcrackers are as popular as ours. This mechanical device is every bit as beautiful as it is functional. It’ll work with walnuts, pecans, brazil nuts and almonds – so you’ll never go helpless and hungry around the holiday nut bowl again.

These nutcrackers really make opening nuts a breeze, but as an added bonus, these fine nutcrackers will also help you crack your way through the hard exoskeleton of some tasty marine crustaceans.

Since 2003, Mindspike Design has cracked a lot of tough nuts. So, now if someone tells you that you’re a “tough nut to crack” – you can nod in agreement while you hand ‘em your Mindspike Nutcracker.

To get your own Mindspike Nutcracker, enter our promo by telling us who you think is the biggest nutcracker of 2010.

Remember: Like every good nutcracker, Mindspike gives you functional design.

So the official rules are…

Contest will run 12/13 through 12/24, a winner will be picked every day. Some days we will feel especially generous and pick TWO winners.

To enter you have to “Like” Mindspike on facebook (what’s not to “Like” after all) then post your nominee for the “Biggest Nutcracker of 2010” on the Mindspike wall. Posts do not need to be made on the specific day to win, multiple posts will be excepted. Any lewd phrasing/imagery will be immediately disqualified and removed. (The definition of lewd is based on Mindspike’s opinion)

In this holiday season, we at Mindspike urge you to crack your nuts responsibly. Happy Holidays!

Website Design is NOT a Decision by Committee

October20

Some things are easy group-made decisions. Like what kinds of toppings will go on the pizza. Or, what time the afternoon conference call takes place.

When it comes to making a decision on a design, let’s say – a web design… it’s not a decision to be made by the committee.

Every design project has its stakeholders. The main stakeholder probably created the project’s direction, managed the oversight process, and that person probably has their personal preferences. When taken to the group – new ideas, no matter how wayward they are or idiotic they seem to be, are inevitably introduced. This creates a new, unwanted hurdle to overcome. So, how do we overcome the dreaded perils of the Decision by Committee?

1) Establish that YOU’RE the expert.

After direction is taken, the web design an expression of the moment, crafted with purpose, using a plethora of carefully thought out ideas and elements that are inherently critical to the proper communication of the message at hand.

If you’re the designer: Establish that you’ve got the experience and know-how to execute the project.
If you’re the project manager: Establish that you’ve hired the best designer to execute the design.

2. Define the design objective. (Before, during and after design presentation.)

As key stakeholders in the website design project, nobody should be closer to the design vision than the web designer and the project manager. Execution will naturally progress to fulfill the objective and requirements within the given timeframe.

The biggest disadvantages to decision by committee is that it takes more time than the process of individual decision-making. These group decisions take longer to be finalized because there are so many opinions to be taken into consideration. A committee’s checks and balances (these is good) will weed out ‘bad’ design, but as the design project is presented to the committee – it should fulfill the objective, not delay the final decision.

If you’re the designer: Clearly demonstrate the design as it successfully meets the objective(s) and impose your expertise.
If you’re the project manager: Remind the committee of the design vision, concentrate on the feedback that is only the most relevant to the design objective.

3) Persuade through logic and rationale.

Within the committee, accountability and responsibility are put on the table. This sort of thing happens: the project manager hears split opinions, and compromises need to be made, and the original direction is degraded as the committee nips, pecks at and erodes the website design – which is now a victim of compromise, and the end result is a faded version of the original.

Your design project shouldn’t be a hard sell to your committee constituents. As you debut this design for committee review, your goal is to gain approvals, which will only come after the experts have met the design objectives. Everything should be supported by sound logic and reason, leaving the ONLY debate to be about what kind of champagne gets ordered for the website launch party.

“Bocce Ball WAR!

June8

There is a war brewing, a bocce war! Mindspike Design is taking on Lightburn in a Bocce War at the Intercontinental Hotel in Milwaukee on June 15th at 5:30pm.

We’re not ones to smack talk other people, but we are pretty sure we have some game to bring to the table. We may or may not win; that’s not the issue. This war is about bringing parts of the design community together to playfully fight over a game rather than accounts. This war is about bringing awareness to the design community. But mainly, this bocce war is about fun.

So we invite you to come down and watch us fight it out with Lightburn. Who are we referring to when we say, “you?” Well, everyone! Clients, Twitter followers, Facebook fans, friends, family, the Mayor of Milwaukee; everyone is invited! Plus, from what we hear, the Intercontinental Hotel is hosting some spectacular happy hour specials and appetizers. Maybe we can even make this an impromptu tweetup or perhaps we can even try for the swarm badge on Foursquare! Either way, it’s going to be a thriller!

See you there!

PS – If you think you have some mad bocce skills and want to help out Mindspike Design by being on their team, shoot us an email.”

A Quick Glance Into Social Media

May10

Well, for starters, Social Media is the use of customized and ever-present social sites for the promotion of any sort of media or brand through social interaction. In all honesty, it has become a bit of a buzz-term in the last year or so, so I don’t blame you if you are tired of hearing it. But what is it? What is it all about? How would one start using it? Let me explain a bit for you.

The Sites:

The sites are just the tools to get your message out to the masses. There are a TON of sites out there. Everything from the ones you most likely have heard of: Facebook, Twitter, YouTube, LinkedIn, MySpace, etc., to sites you haven’t really heard of: Ning, Bebo, Plaxo, the list goes on and on. Keep in mind, however, that simply signing up to these sites and posting or adding friends, is just the tip of the iceberg. Think of it this way, you’re building a house, and the tools you use are hammers and nails. Social sites are your hammer and nails, using them for the ultimate goal of building the presence of yourself or your brand.

Posting:

This is probably the most difficult to understand. A lot of users typically just post whatever they can, when they can without regard for content. Would you like to read when someone just went to McDonald’s? Not really, there is a meaning behind it, there isn’t a story. Your postings should follow a strategy, a flow and a story. Sit down before you begin posting and plan how you are going to speak to everyone. Oh, and make it exciting too!

Interaction:

How you interact with your social audience and what you post for them to read directly reflects back onto you and your brand. You have to have meaning in your messages, otherwise you’re just speaking at someone like a bum on the street corner yelling to the heavens. Ideally, you will want to speak with someone rather than at someone. Give your message meaning and the proper engagement it requires. Don’t be afraid to become friends with people and create dialog with them, that’s the nature of a social media.

So, there is your quick look into Social Media. You have questions or comments? Shoot us an email, we’ll help you figure things out.

The Story Behind The Buzz

February9

Google has unveiled its newest product called Google Buzz. It’s a social connect application built right into Gmail. So far, it has created tremendous ‘buzz’ across the Internet with its potential in the world of social media, interaction and sharing potential. Let’s run through some of the more interesting features of Buzz.

Auto Following:
Once you Buzz is initialized in your Gmail account, it will identify those in your address book who you regularly correspond with and add them to your Buzz line up of contacts. This saves you the daunting step of having to add contacts right at the beginning.

Private and Public Sharing:

This is an exciting feature to be sure. No, you no longer have to have your whole profile set to private to ensure the privacy of your updates and links. You can customize your sharing privacy for each update and link that you share on your Google Profile.

Twitter/Picassa/Google Reader Integration:

At the moment you can share (one-way share) all your Twitter posts, Picassa pictures, video and Reader links through your Google Buzz account. So far, these are some of the only sites you can share through Buzz, however, Google has informed us that they will continue to open up the platform in the future to offer more integration across multiple platforms through API and Facebook Connect. However, that future is still uncertain.

Recommendations:
In Buzz, if you are not part of the conversation, Google will recommend it to you. With a click of a button, Buzz will allow you to enter in discussions that you maybe interested in.

Mobile App:
Don’t stop at just Gmail. Buzz will be available in a Mobile App for Android and iPhone users. You’ll be able to keep track of your status, updates, conversations while on the go. Also, you will able to geotag yourself in specific places nearby and offer up comments about your location. (Sound familiar Foursquare?)

These are just some of the exciting aspects of Google Buzz. The roll out to users begun at 1pm on Feb 9th, to the first round of journalists and media gurus. The full rollout will begin shortly and extend for a few days. There is no sign-up, it will simply be in your Gmail Inbox as a present one magical morning.

I’m curious to see the impact Buzz has on social media. Specifically, the impact it has on link sharing, privatization versus public updates, platform integration and user adaptation. The last big rollout of Google’s was Wave and Wave didn’t measure up to the hype it promised. Filled with bugs, slow speeds and lack of adoption from users, Wave sunk. Let’s see if Google Buzz lives up to the Buzz.

Do you have Buzz? Have you started using it? If you don’t, what are you excited about?

Social Media Super Bowl

February4

Super Bowl 2010

Many Super Bowl advertisers will utilize, or have utilized already, some
aspect of social media for their advertisements. Now, this component can be
anything from advertising augmented reality on their website, to uploading
your own spot on their page, voting for your favorite spot, to simply
offering up a call to action Twitter or Facebook link. Regardless of what
sort of social media promotion these advertisers use, it remains clear that
social media is becoming a dominant force in marketing, even on a
macro-marketing level.

Take Budweiser for instance. Budweiser has asked fans on Facebook to vote
for their favorite spot to air on the Super Bowl. It’s not that Budweiser is
indecisive in this matter, they are utilizing social media to proactively
interact personally with their brand. They are asking their brand followers
to become apart of the brand experience in conjunction with the Super Bowl.
Will Budweiser see a direct sales benefit from this? They probably won’t.
However, Bud has now aligned themselves with their followers on a personal
level and on the Super Bowl level. This breeds camaraderie and it develops
loyalty in the long term.

Pepsi, however, has taken a different route all together. Pepsi announced
they will withdrawal all ads from the Super Bowl to focus most of their
advertising efforts in social media. This is going to turn out to be the
Super Bowl between conventional advertising and social media. Will it work?
With the investment in a 30 second spot during the Super Bowl and the same
price invested in social media, you can gain a lot of traction ahead of the
market, for a longer period of time. And who knows what Pepsi might do with
the newly designated Twitter Super Bowl hashtag #SB44 and their social media
strategy.

Audi will be introducing the Green Police during the Super Bowl. Green
Police is meant to advise viewers on making proper environmental decisions.
They are promoting this movement, in an undoubtedly satirical way, first
through Super Bowl advertisements, then with a social media accompaniment
which will most likely be YouTube. The tie of conventional advertisement,
with social media and the environment, should prove to be highly effective.

So, does conventional advertising still work, and especially during the
Super Bowl? The answer is yes, it does. However, it only works in a small
timeframe and usually only works on a one-off basis. People remember the
ads, not the product, nor do they remember to purchase the product. Yet,
utilizing social media is an ongoing advertisement that keeps the brand and
the product center stage with the help of consumer involvement and loyalty.

What is your opinion on conventional advertisements, social media
integration or solely using social media to advertise products?

(Photo Credit: National Football League)

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