Mindspike Design

COMPREHENSIVE DESIGN & MARKETING SERVICES

Rustico Revisited

October31
Mindspike Design certainly considers the user experience when designing and updating our clients’ site. We want our site designs to be clean, clear and concise. And in the case of RusticoPizzeria.com, tasteful and tasty.We’re big fans of Rustico Pizzeria (pronounced “Roost-ico”) on Water St. in Milwaukee’s Third Ward. While they are small changes to a quality site, we’ve added a new skin to RusticoPizzeria.com, updated its social gates and made it easier to update.

The site’s skin benefitted from the lush tones of treated wood, which reflect Rustico’s classic, oven-fired pizzas. Mindspike has reimagined the social buttons — making them cleaner and larger — better directing restaurant patrons to Rustico’s Facebook and Twitter.

But in the end, Rustico’s touch up was about providing a more elementary updating experience. If recipes don’t have to be complicated to be good, neither does the site design.In fact, web design and foodservice have a lot in common: It’s all about providing a delectable presentation and a quality experience.

Mindspike Recommends: Milwaukee Brewfest 2012

July19

The only thing better than writing about beer (or designing around it) is tasting it. And that’s just what Mindspike Design is going to do at the 3rd Annual Milwaukee Brewfest on Saturday, July 28 at the Old Coast Guard Pavilion along Milwaukee’s lakefront.

Wait, the only thing better than writing about beer and designing around it is writing about it while drinking it. So here we go!

Milwaukee's Best (beer festival)

A few beer facts: 

• Beer is the cause of and solution to all of life’s problems. In this case, attending the Milwaukee Brewfest 2012 is a way to skip out on your honey-do list. Which is, in a way, a solution to a problem.

• 24 Hours in a day, 24 beers in a case. Coincidence? Well, you’ll have to ask the 75 different beer companies scheduled to tap a keg at Milwaukee Brewfest.

• Egyptian laborers received “a measure” of beer a day as they built the pyramids. And there will be a number of breweries in attendance that started small, building national operations from ground up. Craft-brew grandaddies Sam Adams, Paulaner and New Belgium will roam the Pavilion with a certain air of debonair, whispering secrets to tasty upstarts.

• It helped make Milwaukee famous. A dozen breweries located within a Galena hops-throw of Milwaukee will be representin’ like no-coast gangstas. Wisconsin brewhouses like Leinenkugels, Lakefront, Capital, Titletown, Tyrenea, Furthermore, O’So, Delafield, Rhinelander, Point and Milwaukee Brewing will all be in attendance.

Milwaukee Brewfest may be a big festival for smaller breweries, but it’s where the cream always rises to the top. Maybe we should trademark that … Prost!

P.S. V.I.P tickets are sold out but you can purchase general admission tickets here!

Mindspike Teams With YMCA Milwaukee to Build National Site

June26

Anytime we can be part of a Milwaukee web design and development project, we’re happy to be involved. However, we are particularly honored to team with the Milwaukee Y to launch the 2012 YMCA National Gymnastics Championship website at 2012YMCANationals.com.

Mindspike Design worked closely with YMCA Milwaukee staff to develop a fully client-content-manageable site — a springboard for teams to sign up and get informed.

Mindspike’s design team deftly balanced the site’s look and feel, allowing site-goers to quickly access information on the event’s opening ceremonies, how to book a hotel, a merchandising portal and how to volunteer for the events. And a ticker on the 2012 YMCA Nationals site counts down to the June 29-July 2 competition.

Fittingly, the Milwaukee-hosted event will coincide with the the city’s biggest gig: Summerfest. A distinctly “Milwaukee feel” can be found on the homepage, which features a rotating gallery of photos showing MKE’s cityscape, the Diego Calatrava-designed Milwaukee Art Museum, sponsor information and a cross-section of “Y” membership.

The site took months to conceive and weeks to develop. And on the big day, our high-bar designers launched the site in a nanosecond and stuck the landing.

Long story short: The site proves we’re a lot like Internet gymnasts — but without the leotards.

Contact: Mindspike Design @ 414-765-2344

The Itinerant Artist – A Profile of Mike Magestro

April18

When an artist greets you with the paradoxical disclaimer that they hate self-promotion, you can’t help but take it with a grain of salt. But it’s got to be said: Mike Magestro really does — and the mere act of sitting down to talk about himself seems to push this artist out of his comfort zone. He’s fidgety. Rough-hewn at the edges and somehow goofy. He sits at the table with a big mug of coffee at his side and a blank pad of paper in front of him that he never touches. The paper sits in front of him face up like a challenge, the imprinting of words and thoughts onto its surface an open dare. When asked what he’s working on, Magestro shrugs his shoulders. He opens up, slowly, in the identical expression of designer and artist — “A project,” he says. The word — project — thumps out of him nonchalantly and without pretense, as if he was stating what he ate for breakfast. He sighs a little, apologetic. “I have a lot of projects,” he says. “Music. My art.” He whisks at something in the air then. “Lotus flowers.”

These words are so esoteric and vague, they seem to hang in the air. Magestro knows this. “Ok. What I’m doing right now with my art is lotus flowers. I only paint lotus flowers right now.” He stares past me, focusing his thoughts. “And my music. My personal project is with Your Fallen Majesty. And my design work with Mindspike…everything I do is design, really.” His voice trails off and he seems to have reached a kind of wall: he’s a puzzling individual, because he is unlike the typical artist, the typical designer, the typical musician; he is interestingly arcane, because he isn’t broadcasting his work, notching his belt with accomplishments or collecting accolades or searching for the next big buyer/publisher/well-to-do what-have-you connections in the industry. Those agendas are the typical bread and butter activities of many creatives — but Magestro seems to care as much about them as someone might care about a drawer of dirty socks.

That is puzzling, indeed, since Magestro’s creative accomplishments are intimidating. He’s the President, owner and director of Mindspike Design, a creative design powerhouse in Milwaukee’s Third Ward that he jokingly refers to as a “design mafia.” He’s an internationally acclaimed graphic designer, whose works have been published in countless books, magazines and periodicals; he’s a visual artist, a videographer; a poet, a photographer; a perpetual and enthusiastic musician and lyricist. (Drummer in the band Spanglemaker; lyricist for The Gufs and Your Fallen Majesty, the latter the result of a new writing relationship formed with The Gufs frontman, Goran.) Magestro tells me he got members of the Milwaukee Symphony Orchestra to do the background for a recent track he collaborated on with Kevin Sucher, a noted producer who currently manages Eric Benet and has worked with the likes of Robbie Williams, Hall and Oates, Michelle Branch, TRAIN, and Duncan Sheik.

How does one man play so many roles? Regardless of the how, the role that is taking center stage at this time is that of the painter. This month, Magestro is a featured artist at Milwaukee’s Gallery Night where his series of lotus flower paintings will be on display at MyDwelling in the Third Ward.

“It’s about beauty in chaos, the lotuses,” Magestro muses, his face pensive. “It represents human growth. Coming out of ego. You look at the lotus, a flower blooming out of all that mud…something in the chaos but not of it — just like us, you know?” He pauses and seems to enjoy the silence. “We are all beauty in chaos.”

This kind of zen, esoteric philosophy seems to match Magestro’s laidback demeanor well. He is calm, and unruffled — like the ponds that sit beneath the lotuses he paints. Of course, this is no coincidence: Buddhism and Reiki infiltrate and influence Magestro’s creative philosophies in every single arena. “Music, art — it’s all design,” he says. “It’s all about being able to create something with a deeper meaning, something that says what I want to say, but in different ways.” He pauses for a solid fifteen seconds. When he speaks again, his tone is matter-of-fact, his affect pragmatic. “I only do something because I have a message to give. The most important thing about art is being able to touch people with it, being able to create something with my own meaning, that other people can take and apply their own meaning to. It’s about conquering.”

Steady and unpretentious in his appraisals, he regards his work with an attitude one does not often find in individuals of the same calibre. He never works with the same medium twice, finishing a series and moving on as if closing a chapter, a fait accompli. “I’m always learning,” he says flatly. “If I don’t know how to do something, I take it apart, and figure it out. Before I started painting these, I hadn’t touched a brush in years.” He motions at one of his lotus paintings on the wall.

No matter what type of artistic expression it is, musical, visual, or typographical, it is impossible not to see that there’s a deeper message behind it all — a method in the madness, a crystalized awareness in the great blue something. These infiltrations — into the world of art, design, and music — have to be a relief to a guy whose job as an industry creative head present him everyday with questions he, rightly or wrongly, may not care about answering. However, because he plays this role, one might point out that this allows him to move within and between the worlds of art and music with impunity.

Still, the guy works, diligent and openhearted. “Who gives a shit about putting an image on a piece of canvas if it holds no meaning?” Magestro says. He shrugs. “I could try to sell my paintings, but I don’t. I could try to promote myself more, but I don’t. That’s not something that interests me. It’s not about the money. It’s about the message.” He is a restless artist, resilient, and surprising. He’s back to work after this, back to his projects, questions, pursuit of answers. He stares out the window, his face dark against the wall of light from the street. The day is ahead. “It’s not about me,” he says, shrugging his shoulders. “It’s about the blossoming of the lotus.”

Obsession is a good thing.

September17

Call it my fixation, my complex, my infatuation with creating a great design, but don’t say my obsession is unhealthy.

I’m totally obsessed with design and it’s been this way for quite some time. My obsession with design began at a time when being a graphic artist meant cutting (with scissors) and pasting (with glue) images and ideas together on paper. I literally constructed my graphics with pens, pencils, papers and paints. I had to think about what came first, what goes last and what kind of message hierarchy I needed to visually communicate to pull my entire designed piece together.

Computers have made this whole idea of ‘designing’ easier, which goes without saying, but when the tools and software we use as professional designers makes its way into the mainstream of the general public – I have to wonder: Can anyone be a ‘designer’?

That’s really not a question for me to answer. Instead, it’s a question of passion – only answered by how much someone wants to apply towards being what they want to be.

For the last twenty years, I’ve bought, built and rebuilt over a dozen Mac computers. I’ve bought, installed and upgraded over a dozen versions of the Adobe creative software suites. I’ve been paid to create original artwork, hung in galleries and hotels and restaurants. I’ve been paid to develop logos and create corporate identities. I’ve designed annual reports, sales brochures and websites. My designs have been published in all the major design publications. But, none of this makes me a designer. My obsession with design makes me a designer.

Do what you love, obsess about it, and let that guide you to great places.

Mike Magestro

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